Grace Hopper Conference 2019 Campaign

2019
I had the pleasure of working with Nubank's employer branding team on an exciting project in 2019: creating an identity for Nubank at the Grace Hopper Celebration (GHC).
GHC is a significant event dedicated to increasing the representation of women and non-binary individuals in the technology field, providing collaboration, networking, and mentoring experiences. Our goal was to spark interest in Nubank among participants and foster a strong sense of belonging. We designed an identity that captured the spirit of a united community with shared values.
To achieve this, we crafted personalized swag items with fun language and a unique look. Each piece was designed to resonate with the GHC audience, communicating Nubank's distinctive personality and culture.
The response was heartwarming – our brand identity stood out, and the swag was well-received. It was a fantastic opportunity to connect with like-minded individuals and showcase Nubank as a company that values diversity, inclusion, and belonging.