Nubank Brand Photography Language

2021

In 2021, I had the amazing chance to contribute to Nubank's brand imagery art direction. Our focus was on creating visuals that felt "natural" and "aspirational," connecting with people on a personal level. We captured scenes spontaneously, embracing the warmth of natural sunlight. These images reflect the best versions of people's lives, evoking a strong emotional response. Collaborating on this project was a joy, and we were fortunate to work with the talented Brazilian photographer, Hick Duarte, and his skilled crew. Their artistic vision and dedication played a significant role in bringing this art direction to life.