Nubank Brand Refresh

To level up the brand into a more mature and consistent presence while preserving its core nonconformist spirit, Nubank — known for empowering people against bureaucracy— evolved its positioning to simplify lives and enable people to fully embrace life.
The visual refresh focuses on the brand's core value of intentional simplicity, taking cues from basic logo design principles. This approach results in a dynamic visual system that is spirited, flexible, and maintains consistency across all brand touchpoints. The new design language not only reflects the brand's evolution but also reinforces its commitment to empowering individuals by simplifying their financial lives.