Nubank Brand Refresh — ariane-morganti

Nubank Brand Refresh

2023 → 2025

→ Art direction
→ Graphic design

As Nubank’s brand stepped into a more mature phase, I was challenged to help elevate it through an evolution of its visual language, without losing its nonconformist spirit. Rather than adding complexity, the process became about refining, shifting the focus toward simplifying life in a way that feels more human and intentional.
We explored how to build a system that could scale across touchpoints without losing personality, balancing clarity with flexibility. The result is a more mature and accessible expression of the brand, more focused in how it shows up and supports people’s everyday lives.

Gellix Medium by Displaay

Flexible Grid System

Card 3D Render

Credits
Design: Ariane Morganti, Gustavo Rates, Carolina Gamboa, Fernando Marar
3D Renders: Isadora Stevani, Tendril
Motion: Isadora Stevani, Polar
Photography: Lorena Dini
Additional Credits: Isabella Marchese, Nathalia Hazarian

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