Nubank Brand Refresh

To elevate the brand into a more mature space while staying true to its nonconformist spirit, Nubank evolved its positioning to focus on simplifying life and helping people embrace it fully. The visual refresh builds on the brand’s core principle of intentional simplicity and the narrative of possibilities.
This resulted in a flexible, expressive system that brings consistency across all touchpoints without losing personality. The new design language reflects the brand’s evolution and strengthens its mission to empower people by making their financial lives simpler.