Nubank
BrandBook
Tool
2021 ︎︎︎ 2022
2021 ︎︎︎ 2022
As part of Nubank’s global brand design team, we needed to maintain consistency and quality as the company grew. To solve this, we created the Nubank BrandBook Tool: an interactive platform for internal teams and external partners.
It’s a dynamic space that makes it easy to explore and follow brand guidelines, covering everything from visuals to messaging. The tool also acts as a central hub for all brand assets, allowing quick updates and easy downloads. This helps teams work smoothly while keeping the brand consistent.
It’s a dynamic space that makes it easy to explore and follow brand guidelines, covering everything from visuals to messaging. The tool also acts as a central hub for all brand assets, allowing quick updates and easy downloads. This helps teams work smoothly while keeping the brand consistent.
Design Direction:
Ariane Morganti, Arthur Reis
Designers: Fernando Marar, Frederico Floeter
Designers: Fernando Marar, Frederico Floeter
Motion and Interactions: André Portnoy, Isadora Stevani
Project Management: Natalia Hazarian
Development: Fluxo Design
Project Management: Natalia Hazarian
Development: Fluxo Design
©2025. Ariane Morganti