Nubank is all about people. Its mission is to simplify finance and empower individuals on their financial journeys. It all began with the revolutionary no-fee card, the Roxinho, which quickly became a favorite. As the brand expanded with Ultravioleta and the business account, the challenge was to design cards that spoke to different audiences while staying true to a unified brand identity.
I had the opportunity to co-lead and shape a scalable design system for this complex project. It involved multiple iterations, countless prototypes, and close collaboration with an incredible team. Together, we built a cohesive system that delivers a consistent and delightful Nu experience.