Nubank is all about people. Its mission is to simplify finance and empower individuals on their financial journeys. It all started with the revolutionary no-fee card, Roxinho, which quickly became a favorite. As Nubank grew with Ultravioleta and the business account, the challenge was to design a card that resonated with each audience while keeping a consistent brand identity.
I had the privilege of overseeing and conceptualizing a scalable design system for this complex project. It involved numerous iterations, countless prototypes, and close collaboration with an exceptional team. Our shared commitment resulted in a streamlined design system that ensures a delightful Nu experience for every user.