Nubank Card Design System — ariane-morganti

Nubank Card Design System

2019 → 2023
→ Art Direction
→ Graphic Design

Nubank is all about people. Its mission is to simplify finance and empower individuals on their financial journeys. It all began with the revolutionary no-fee card, the Roxinho, which quickly became a favorite. As the brand expanded with Ultravioleta and the business account, the challenge was to design cards that spoke to different audiences while staying true to a unified brand identity.
I had the opportunity to co-lead and shape a scalable design system for this complex project. It involved multiple iterations, countless prototypes, and close collaboration with an incredible team. Together, we built a cohesive system that delivers a consistent and delightful Nu experience.

Ultravioleta Card detail

Braille cards

Business Account Card

Credits
Design: Ariane Morganti, Maria Eduarda di Pietro
3D and Motion: Rafael Eifler, Bruno Mocada,
Vinícius Lavor, Isadora Stevani, Pedro Veneziano
Photography: Hick Duarte
Additional Credits: Paulo Assunção, Arthur Reis,
Diego Vieira, Lucas Pettinati e Amanda Legge

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