Nubank Grace Hoper 2019 Campaign

Nubank Grace Hoper Conference Campaign

2019

→ Creative direction
→ Graphic design

GHC is a key event focused on increasing the presence of women and non-binary people in tech through collaboration, networking, and mentoring. Our goal was to spark interest in Nubank and create a strong sense of belonging.
We designed an identity that reflected a united community with shared values and created personalized swag with fun language and a unique style. Each item was made to connect with the GHC audience and showcase Nubank’s personality and culture.
The response was great: the brand stood out, and the swag was a hit. It was an amazing chance to connect with like-minded people and highlight Nubank’s commitment to diversity, inclusion, and belonging.

Credits
Design and Art Direction: Ariane Morganti, Claudio Gonzalez, Cezar Berje
Illustrations: Cezar Berje
Motion: André Portnoy
Copy: Luis Pacillo
Strategy: Maria Luisa Fialho

→