Ultravioleta Brand Photography

2023 → 2024

→ Creative direction

In 2023, I led the photography art direction for Nubank Ultravioleta, focusing on the “majesty of life” by capturing the quiet, honest details that make a moment feel truly lived-in. We traded stiff, staged compositions for real movement and energy, using architectural lines and fresh angles to keep the look clean but captivating. Collaborating with Gleeson Paulino was a total highlight; his eye for detail helped us bridge the gap between high-end aesthetics and genuine human connection, resulting in a visual language that feels both aspirational and personal.

Credits
Art Direction: Ariane Morganti, Gleeson Paulino
Photography: Gleeson Paulino
Production: Mady, Ana Paula Santoro
Additional Credits: Isabela Marchese, Natalia Hazarian, Raphael Peres, Tiago Lara

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